Start Where Your Positioning Needs Work.
The Executive Positioning System™ Guided Practices are focused, two-week experiences designed to help you examine one part of how your leadership is understood, supported, and communicated.
Each practice explores a different question within the Executive Positioning System™. Start with the area most relevant to you now or use your Executive Narrative Scorecard results to identify a useful place to begin.
$69 per Guided Practice
Executive positioning rarely breaks in just one place.
You may have significant experience but struggle to identify what it reveals about your leadership.
You may understand the value you create but lack evidence strong enough to support the story.
Or the evidence may already be there while your résumé, LinkedIn profile, introduction, and professional presence lead people toward a different conclusion.
The Executive Positioning System™ examines those challenges through five questions:
DISCOVER
What is here?
CLARIFY
What does it mean?
STRENGTHEN
What makes it credible?
EVALUATE
Is it working?
ALIGN
Does everything reinforce it?
The Guided Practices let you work deeply on the question that matters most now.
You do not need to begin with DISCOVER.
Each practice is designed to stand on its own. If you've completed the Executive Narrative Scorecard, your results can help identify the most useful place to focus.
DISCOVER
What is here?
Your career contains more evidence about how you lead than a chronology can reveal.
DISCOVER helps you step outside titles and timelines to examine the experiences, conditions, behaviors, and outcomes that have shaped your leadership.
You’ll examine:
Moments when your leadership materially affected what happened next; patterns in the situations and responsibilities that repeatedly find you; the contexts in which your leadership matters most; what others experience when working with you; and what changes because you are there.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Leadership Evidence Record
$69
What is here?
Your career contains more evidence about how you lead than a chronology can reveal.
DISCOVER helps you step outside titles and timelines to examine the experiences, conditions, behaviors, and outcomes that have shaped your leadership.
You’ll examine:
Moments when your leadership materially affected what happened next; patterns in the situations and responsibilities that repeatedly find you; the contexts in which your leadership matters most; what others experience when working with you; and what changes because you are there.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Leadership Evidence Record
CLARIFY
What might it mean?
Experience alone does not create positioning. What matters is what that experience reveals about where and how you create value.
CLARIFY helps you move from observation to interpretation, without forcing your experience prematurely into polished positioning language.
You’ll examine:
What recurring patterns may mean; where your leadership creates value; what may distinguish how you create it; where that leadership is particularly relevant; and what you're beginning to understand about your leadership as a whole.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Leadership Interpretation Record
$69
Experience alone does not create positioning. What matters is what that experience reveals about where and how you create value.
CLARIFY helps you move from observation to interpretation—without forcing your experience prematurely into polished positioning language.
You’ll examine:
What recurring patterns may mean; where your leadership creates value; what may distinguish how you create it; where that leadership is particularly relevant; and what you're beginning to understand about your leadership as a whole.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Leadership Interpretation Record
STRENGTHEN
What makes it credible?
Strong positioning doesn't come from stronger language. It comes from stronger evidence.
STRENGTHEN helps you examine whether the leadership story you want to communicate is supported by evidence of impact, complexity, judgment, influence, and durability.
You’ll examine:
What actually changed because of your leadership; what made the work difficult; what depended on your judgment; what remained after your direct involvement; and whether the evidence is strong enough to make the case.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Leadership Proof Record
$69
What makes it credible?
Strong positioning doesn't come from stronger language. It comes from stronger evidence.
STRENGTHEN helps you examine whether the leadership story you want to communicate is supported by evidence of impact, complexity, judgment, influence, and durability.
You’ll examine:
What actually changed because of your leadership; what made the work difficult; what depended on your judgment; what remained after your direct involvement; and whether the evidence is strong enough to make the case.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Leadership Proof Record
EVALUATE
Is it working?
You know your career. Other people only know what you've made visible.
EVALUATE helps you step outside your own knowledge and examine what someone could reasonably conclude from your professional presence without explanation or backstory.
You’ll examine:
What comes through in the first 30 seconds; what your story teaches a reader to prioritize; whether important claims are visibly supported; which evidence is too faint or absent; and what someone is actually likely to conclude.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Leadership Signal Record
$69
Is it working?
You know your career. Other people only know what you've made visible.
EVALUATE helps you step outside your own knowledge and examine what someone could reasonably conclude from your professional presence without explanation or backstory.
You’ll examine:
What comes through in the first 30 seconds; what your story teaches a reader to prioritize; whether important claims are visibly supported; which evidence is too faint or absent; and what someone is actually likely to conclude.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Leadership Signal Record
ALIGN
Does everything reinforce it?
Strong individual pieces do not automatically create coherent positioning.
ALIGN helps you examine whether your leadership, value, evidence, emphasis, professional channels, and direction contribute to an increasingly coherent understanding or require the reader to reconcile the pieces themselves.
You’ll examine:
What belongs at the center; whether value, evidence, and direction connect; how your professional channels reinforce, expand, or compete with one another; where narrative friction appears; and where the positioning system reinforces itself or breaks.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Positioning Alignment Record
EPS Alignment Map
$69
Does everything reinforce it?
Strong individual pieces do not automatically create coherent positioning.
ALIGN helps you examine whether your leadership, value, evidence, emphasis, professional channels, and direction contribute to an increasingly coherent understanding—or require the reader to reconcile the pieces themselves.
You’ll examine:
What belongs at the center; whether value, evidence, and direction connect; how your professional channels reinforce, expand, or compete with one another; where narrative friction appears; and where the positioning system reinforces itself or breaks.
Guided Practice includes:
Two-week email-led experience
5 guided practices
Fillable Positioning Alignment Record
EPS Alignment Map
How it works
Thoughtful work. No meetings required.
When you purchase a Guided Practice, the experience begins by email.
You'll receive an orientation and your fillable companion Record, followed by five guided practices delivered over approximately two weeks.
Each substantive practice generally requires 10–15 minutes of focused reflection.
There are:
No videos to complete.
No calls to schedule.
No assignments to submit.
The experience is designed to give you enough structure to examine your positioning thoughtfully without turning the work into another course to finish.
Your Record stays with you as a reference after the practice ends.
Not Sure Where to Begin?
Don't guess. Diagnose first.
The Executive Narrative Scorecard examines five dimensions of your current positioning:
Leadership Clarity
Leadership-Level Signal
Distinctive Value
Evidence of Impact
Narrative Alignment
Your results can help identify where deeper work may be most useful.
[Take the Free Executive Narrative Scorecard →]
No email required to receive your results.
Guided Practice or private work?
The Guided Practices are designed for executives who want to examine and develop their own positioning through the Executive Positioning System™.
They help you surface, question, organize, test, and better understand what is already present.
Sometimes that's enough.
Other times, the work reveals a different need: experienced judgment about what matters most, how the pieces should be interpreted, or how the positioning should be translated into professional materials.
That's where B&B's private positioning engagements begin.
Executive Story Clarity Intensive
For expert interpretation, prioritization, and synthesis.
Executive Brand Alignment Suite
For expert positioning and translation into an aligned professional presence.
Start with the question your positioning needs you to answer.
DISCOVER — What is here?
CLARIFY — What does it mean?
STRENGTHEN — What makes it credible?
EVALUATE — Is it working?
ALIGN — Does everything reinforce it?
$69 per Guided Practice